{"id":1125,"date":"2021-04-25T03:29:53","date_gmt":"2021-04-25T07:29:53","guid":{"rendered":"https:\/\/webhostbros.com\/?p=1125"},"modified":"2021-04-25T08:51:57","modified_gmt":"2021-04-25T12:51:57","slug":"why-would-domain-authority-drop","status":"publish","type":"post","link":"https:\/\/webhostbros.com\/why-would-domain-authority-drop\/","title":{"rendered":"Why Would Domain Authority Drop? – How To Improve Your DA Score"},"content":{"rendered":"\n

Almost everyone aspires to be on Google’s first page, which describes the competition for a higher domain authority (DA).<\/p>\n\n\n\n

After putting in a lot of time and effort to raise your domain authority, you might be wondering, “Why would domain authority drop?”<\/p>\n\n\n\n

There are a variety of explanations why this may occur; however, keep in mind that a sudden decrease in DA might not be related to you.<\/p>\n\n\n\n

In this article, we’ll look at a few explanations why your domain authority could be dropping, as well as how to fix it.<\/p>\n\n\n\n

By the end of this post, you would have been cleared on why domain authority drops, and your panic would have stopped.<\/p>\n\n\n\n

Ready for the drive? Let’s begin…<\/p>\n\n\n\n

What is Domain Authority?<\/h2>\n\n\n\n

This is a measure developed by Moz that indicates the number of valid backlinks (i.e. external links to your website from other trusted sources) your site from other websites.<\/p>\n\n\n\n

Domain authority attempts to determine how well a website will rank in SERPs, with 0 indicating the lowest likelihood of ranking well and 100 indicating the highest likelihood of ranking well.<\/p>\n\n\n\n

The domain authority of a website is calculated using a logarithmic scale, which means that increasing the score from 60 to 70 is more difficult than increasing it from 30 to 40.<\/p>\n\n\n\n

Your score is also affected by the value of those backlinks.<\/p>\n\n\n\n

It was developed by Moz, but it’s an approximation of Google’s “PageRank” score (from 1 to 10) for determining the quality of a website.<\/p>\n\n\n\n

Almost every major SEO tool has an equivalent of domain authority built into it: Ahrefs has Domain Rating, SEMrush has Authority Score, and so on.<\/p>\n\n\n\n

Domain Authority (DA) measures how trustworthy a website is in comparison to other sites based on a variety of factors, including links.<\/p>\n\n\n\n

It’s like a confidence vote if website A links to website B. The relation raises website B’s Domain Authority, making it more likely that posts on that domain will rank.<\/p>\n\n\n\n

Why Would Domain Authority Drop?<\/h2>\n\n\n\n

As you’re trying to improve your domain authority (DA), it can be discouraging when you see a sharp drop.<\/p>\n\n\n\n

A slight drop of 1-4 points is normally not a big issue because both Google and Moz tool updates can make your authority fluctuate.<\/p>\n\n\n\n

However, if you see a significant change it’s reasonable to be concerned. Certain activities have the potential to hurt your domain authority.<\/p>\n\n\n\n

Here are a few examples of the activities that can harm your domain authority:<\/p>\n\n\n\n

1. Unethical link-building<\/h4>\n\n\n\n

The majority of website owners are aware that backlinks are beneficial to a website’s ranking.<\/p>\n\n\n\n

Backlinks are also beneficial to your website. But the most significant factor is the type of website that is linking to yours.<\/p>\n\n\n\n

Always keep in mind that linking your website to bad backlinks can be detrimental to your site.<\/p>\n\n\n\n

Just a few bad backlinks, or even just one bad backlink, will lower your site’s domain authority.<\/p>\n\n\n\n

And one thing to note is that you should not buy backlinks from someone or any backlink provider.<\/p>\n\n\n\n

Backlinks are sold by a large number of Fiverr sellers. These forms of backlinks should never be purchased.<\/p>\n\n\n\n

Some websites have had to stop blogging as a result of purchasing these forms of backlinks.<\/p>\n\n\n\n

They discovered a significant drop in search traffic that was difficult to recover from.<\/p>\n\n\n\n

This form of link-building would lower your domain authority and, as a result, your keyword rankings.<\/p>\n\n\n\n

You should avoid participating in any link schemes. You must not purchase links; otherwise, Google will penalize your website<\/a>.<\/p>\n\n\n\n

2. Long term inactivity<\/h4>\n\n\n\n

Your DA may be harmed by a lack of action behind the scenes of your website.<\/p>\n\n\n\n

What I am simply saying is the fact that your website hasn’t been updated in a long time. For months, there have been no blog entries. In reality, you don’t have any recent content.<\/p>\n\n\n\n

Google has previously stated that pages with important and helpful content would receive higher rankings.<\/p>\n\n\n\n

Your blog would be deemed out of date if the last time you posted about your industry was in 2017. And, in the vast majority of situations, outdated knowledge isn’t useful.<\/p>\n\n\n\n

You should add new content to your website to address this issue. This is one of the reasons why blogs are so useful.<\/p>\n\n\n\n

Writing on a regular basis allows search engines to crawl your website more often, indicating that you have fresh and up-to-date content.<\/p>\n\n\n\n

3. The website’s content is of poor quality<\/h4>\n\n\n\n

Google favors blog sites with excellent content and a genuine concern for their followers.<\/p>\n\n\n\n

If you try to increase the number of contents on your website without worrying about your readers, you will notice that your blog’s domain authority will drop.<\/p>\n\n\n\n

It will also be a factor in the decline in organic search traffic. If you manage a blog, you should always try to keep your blog posts to 800 words or more.<\/p>\n\n\n\n

Each of your website’s blog articles should have sufficient information.  So, instead of simply increasing the number of blog posts, please write valuable content.<\/p>\n\n\n\n

One thing I’d like to point out is that many blogs have started and have received over 1000 daily visits for less than 80 or even less than 45 blog entries.<\/p>\n\n\n\n

The explanation for this is that these blogs have sufficient and helpful content. Each of these websites’ blog posts is helpful.<\/p>\n\n\n\n

4. Competitors’ websites<\/h4>\n\n\n\n

Even when you\u2019re doing everything correctly, if you’re losing traffic and your domain authority is dropping, one of the causes may be that your competitors are doing better in terms of SEO than you.<\/p>\n\n\n\n

Analyze and track your competitors’ link-building tactics, social media channels, and content marketing approaches.<\/p>\n\n\n\n

You can use software available online to track and control changes made by your opponent, or you can do it manually.<\/p>\n\n\n\n

Do the same thing in a far better way once you have a good understanding of what they have done to outrank you. This is just like applying the skyscraper technique.<\/p>\n\n\n\n

Despite the fact that a new website takes time to develop, it is not unusual for a brand new website to outperform an older competitor.<\/p>\n\n\n\n

Always be on the lookout for new opportunities, and never stop working to improve your content.<\/p>\n\n\n\n

5. Extensive use of rich anchor text<\/h4>\n\n\n\n

Using anchor texts with a lot of keywords will hurt your rankings and DA.<\/p>\n\n\n\n

The anchor text on your page lets search engines figure out what your website is about.<\/p>\n\n\n\n

If you have a lot of almost the same keyword anchor texts in your backlink profile, search engines like Google will assume you’re trying to cheat the system and improve your rankings for that particular keyword.<\/p>\n\n\n\n

That does not go well with Google. It enjoys diversity.<\/p>\n\n\n\n

As a result, you can stop using the same keyword anchor texts over and over again, and instead mix in other related texts.<\/p>\n\n\n\n

Therefore, try to spread your anchor text across several keywords.<\/p>\n\n\n\n

6. Too much keyword stuffing<\/h4>\n\n\n\n

Stuffing your website with the same keywords would hurt your DA, just like overloading the same keyword anchor texts.<\/p>\n\n\n\n

You should use your keyword 3-5 times in your website content and blog articles for every 1000 words of content.<\/p>\n\n\n\n

You do not have to fill in as many keywords as possible because Google will be able to say what your website is about just by crawling it.<\/p>\n\n\n\n

7. Problems with the server<\/h4>\n\n\n\n

Server outages happen all the time, and Google doesn’t penalize websites for them.<\/p>\n\n\n\n

It shouldn’t last longer than a day or two to be considered temporary. If this time lasts too long, your search engine rankings will suffer as a result.<\/p>\n\n\n\n

If you’re planning a multi-day maintenance cycle, make sure to set the server to return a 503 error code, which informs Google that the outage is only temporary.<\/p>\n\n\n\n

If you’re having issues with your current hosting provider, take a look at our hosting options to get quality help for your website.<\/p>\n\n\n\n

If your website is experiencing server issues, whether it’s due to empty markup served to Googlebot or a broken caching feature, it’s critical to address any issues as soon as possible.<\/p>\n\n\n\n

8. Slow page loading time<\/h4>\n\n\n\n

Another ranking factor is website speed, which can have an effect on your domain authority.<\/p>\n\n\n\n

Sites with too many high-resolution pictures, advertisements, connections, and other features that slow down the load time would likely lose their top rankings. Slow websites irritate users, and Google is no exception.<\/p>\n\n\n\n

There are a few things you can do to keep your site from slowing down:<\/p>\n\n\n\n