15 Best Email Marketing Services For Businesses – The Ultimate Guide

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Looking for the best email marketing services? Does any of the scenarios below look familiar?

You’ve decided to start an online business or probably want to start taking your present business more seriously and then looking out for the best email marketing services with which to send out emails to your customers and subscribers right?

That small business is currently blowing up and you really need to focus on it more so as to get a better result out of it with little effort on your part.

Though it just started as a small business, maybe still operating from the comfort of your bedroom and you don’t want your customers to know about it or you want to start looking professional and put up your branding online ASAP.

Your current email marketing provider is not living up to their billing and right now you don’t know the next best email marketing software to switch to in order not to find yourself in the same situation as before.

Your current list size is getting bigger and requires an email marketing service that can handle a large list size with lots of automation involved.

Maybe before now, you’ve been sending out emails to your small list of around 75-250 recipients that you’ve built up over the last few months, but Gmail isn’t making the whole experience look easy and stress-free anymore.

Whichever of the above situation does wholly or partially describes you, this article will look into the best email marketing services that are available in the market right now and try as much as possible to proffer advice on the best one to go for.

The best part of it all is that if you are on a tight budget, some email marketing services on this list will allow starting out for free without paying a dime, just to try out their service before you make any commitment.

Top 15 Best Email Marketing Services Providers

Below are our picks for the best email marketing services and software to check out this year and beyond:

1. Mailchimp

Best Email Marketing Service for Nonprofits and Beginners

Mailchimp Logo
  • Payment Plans: Based on the Number of Subscribers
  • Pricing: Starting From $9.99
  • Ease of Use: 5/5 – Very Easy
  • Free Version Availability: Yes
  • Drag & Drop Editor: Available
  • Mobile-Friendly Editor: Yes.

Mailchimp prides itself to be among the best email marketing services providers. This is chiefly because they offer a free plan which gives you up to 2,000 subscribers with 12,000 monthly email sends.

This means that you get a forever free email marketing service in as much as you don’t exceed that threshold.

Since their charge is based on email list size, once your list grows above 2,000, you will be prompted to move on to their paid plan, if you must continue using their service.

If you are just starting out online, you can use Mailchimp to build your email list without spending a dime on a monthly autoresponder fee.

Mailchimp does come with some email marketing tools such as dynamic content, drag and drops design tools, customer segmentation options, email automation, sign-up forms, and 300+ integrations with social media and other applications.

Mailchimp also allows you to reach your target audience in multiple distribution channels. Besides email, you have access to social media promotion resources, landing pages, shoppable landing pages, and more.

You can without difficulty combine MailChimp with Magento, Shopify, WordPress, and several other platforms

As far as their marketing automation features, this email automation platform is quite limited if you try to compare it to other email marketing services providers in our list such as Drip or iContact.

Most recently, Mailchimp has tried to add multiple advanced features, but they’re not very advanced despite checking many of them.

Support from Mailchimp is provided by live chat, email, and a vast information base of tutorials.

Their support, however, is often slow and does not match the quality of service you receive from other high-end autoresponders just like Drip, iContact, or Constant Contact.

Mailchimp has a free plan that allows you to have up to 2,000 subscribers to send 12,000 emails.

This plan is rather limited because features such as multi-variate testing, send-time optimization, advanced segmentation, etc. are not available to you. As a free user, you will be required in your email to show their branding.

Last but not least, you can only get email support as a free user, which is OK if you are not in it for the money, but as a serious company, you need reliable support on which you can count.

Their pricing starts from $9.99 per month per 500 subscribers, and the price goes up by 500 subscribers.

Mailchimp Pricing

Nevertheless, if you want limitless audiences, advanced segmentation of audiences, multivariate research, and comparative reporting, you’d have to switch to their package of $299 monthly.

2. GetResponse

The Best Email Marketing Services for Small Businesses

GetResponse Logo
  • Payment Plans: Based on the Number of Subscribers
  • Pricing: Starting From $15
  • Ease of Use: 5/5 – Very Easy
  • Free Version Availability: Yes
  • Drag & Drop Editor: Available
  • Mobile-Friendly Editor: N/A

Another very popular email marketing solution is GetResponse. For small companies, it is extremely simple to use and simplifies email marketing.

It does come with some amazing tools for marketing automation that enable you to create intelligent automated promotions.

With GetResponse, you can segment contacts, submit any number of emails tailored for particular groups and develop campaigns, using their drag and drop builder.

To maximize your earnings, these tools help you build successful email campaigns.

Beautiful sensitive forms, squeeze pages, A/B checking, unsubscribe monitoring, and autoresponders are supported with GetResponse.

It also interfaces with lead gen tools for third parties, such as OptinMonster, SalesForce, Google Docs, ZenDesk, etc.

Customer support from GetResponse is available 24/7 via live chat and email, which is helpful, especially if you’re new to email marketing.

You also get extra phone support, the Slack channel option, and a dedicated support person once you opt for a custom package.

You can send out an infinite amount of emails to subscribers list because the pricing model is focused on the subscriber count.

A drag and drop email design tool, mobile-friendly emails, interactive customer segmentation-based content, and automated blog digest email options are the other primary features.

There are four GetResponse plans that range in price from $15 to $99 a month (plus a customized enterprise-level option that requires you to reach out for a quote).

GetResponse Pricing

Based on the list size, pricing varies and you can pay monthly or annually. A free trial is offered with each plan so that you can check the service prior to actually investing.

3. AWeber

The Best Email Marketing Tool with Customer Support

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  • Payment Plans: Based on the Number of Subscribers
  • Pricing: Starting From $19
  • Ease of Use: 5/5 – Easy To Use
  • Free Version Availability: Yes
  • Drag & Drop Editor: Available
  • Mobile-Friendly Editor: N/A

AWeber is one of the world’s oldest and most popular service providers for email marketing services. For small and medium-sized enterprises, they offer a broad variety of resources to handle their email marketing.

It’s quick to get started with AWeber. It integrates seamlessly to most websites, including WordPress.

With detailed insights, you get access to ready-to-use HTML email templates, list management, autoresponders, a/b testing, and email monitoring.

AWeber has many other solid email marketing functionality, such as AMP newsletters, blogger’s automated RSS-to-email, and tag-based segmentation of subscribers.

Options for support comprise live chat, telephone support, email support, live webinars, and a large library of tutorials and how-tos.

For designing custom emails and landing pages, AWeber offers a drag-and-drop designer. You can also create personalized email templates in seconds using the AI-powered design assistant.

In order to improve audience interaction with your newsletters, you can also automate your promotions, personalize your content and exploit AMP email technology.

You can get started with the free AWeber plan that gives you access to almost all of its features, including unlimited landing pages, sign-up forms, automated email campaigns, hundreds of powerful integrations, and award-winning 24/7 customer support.

The Pro plan for AWeber begins at $19/month and is dependent on the number of your list of contacts.

AWeber offers a total of six plans depending on the number of subscribers that differ in price and features.

AWeber Pricing

Pricing varies between $19 and $149 a month unless you’re trying to go for the top package. If it’s preferred over monthly billing, you can also opt to pay on a quarterly or yearly cycle.

AWeber provides the ability to send out 3,000 emails per month on their free plan if you have up to 500 subscribers and then their prices begin at $19/month after that. To save even more, you can sign up for quarterly or annual plans as well.

With no questions asked, AWeber also provides a 30-day money-back guarantee.

4. ConvertKit

The Best Email Marketing Tool for Bloggers

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  • Payment Plans: Based on the Number of Subscribers
  • Pricing: Starting From $29
  • Ease of Use: 4/5 – Average
  • Free Version Availability: Yes
  • Drag & Drop Editor: No
  • Mobile-Friendly Editor: Yes

ConvertKit is a service for email marketing designed for web developers. So, if you’re a YouTuber or a blogger, it’s a great choice.

With automatic communications, they boast enticing ways, increase conversion rates and coordinate the subscribers to optimize interaction.

For bloggers who want to send customized, text-based emails, their templates seem to come from Gmail right away.

With ConvertKit, writing and designing emails is easy and straightforward. You get all you need, whether you are designing an automated sequence or sending a one-off message.

The unique feature of ConvertKit is that, with email signup forms, you can easily offer content upgrades and incentives.

It also comes with autoresponders that are simple to handle, enabling you to send drip emails from their email service.

With ConvertKit, subscribers can easily be segmented into those who are interested and those that have already bought. This lets you achieve conversions that sound more personal with automated emails. This is called targeted email marketing, in marketing terminology.

They have all the advanced features that you would expect from a top-notch email marketing service, such smart workflows, as a/b testing, landing page builders, nice email templates, and more.

During business hours, their client support is available over live chat. However, you can drop them an email ticket outside of this period to contact help. With the paid plans, you get upgraded service features, including Premium and Priority support.

ConvertKit also has a broad range of useful marketing posts and a knowledge base that can be used in general for additional details on the service or email marketing.

Many ConvertKit features are specifically developed for creators and professional bloggers, such as paid newsletters, which is why we rate them as the best email marketing service for professional bloggers.

Digital products & subscriptions can easily be sold on their platform, this is one of the few opportunities that has been added to the platform.

With ConvertKit, you get a 14-day free trial, and prices start at $29/month if you intend to switch to their paid plan. A 30-day refund policy is also provided by them.

ConvertKit Pricing

Advanced features such as the newsletter advanced reporting, referral system, custom Facebook audiences and subscriber scoring are also included in their Creator Pro plan.

5. Drip

Best Autoresponder for Shopify and Ecommerce Stores

Drip Logo
  • Payment Plans: Based on the Number of Subscribers
  • Pricing: Starting From $19
  • Ease of Use: 3/5 – Average
  • Free Version Availability: Yes
  • Drag & Drop Editor: Yes
  • Mobile-Friendly Editor: Yes

Drip is a solution for email marketing intended for e-commerce companies. In order to make marketing automation, sales funnels, and personalization simple, they offer a wide range of tools.

It integrates seamlessly with Shopify, Magento, WordPress, and WooCommerce, the most common e-commerce solutions in the world.

There are no separate tier plans provided by Drip. It ensures that the features you get are the same across the board.

For all prominent website builders, like WordPress and WooCommerce, their email software provides seamless integration.

This enables you to add pop-ups/opt-in subscription forms to your website quickly and collect more leads.

Drip is far ahead of her competition with tools like smarter email segmenting, split testing functionality, smart marketing automation tools, a visual workflow builder, and list groups. With these features, you are able to strategically target the customers on your list and generate more sales.

Drip is good because they are perfect for new e-commerce retailers since they concentrate on providing the same efficient automation and segmentation tools for email marketing to smaller, independent shops as larger e-commerce stores.

With this feature, you can segment your email list based on clicks, previous purchases, emails that were opened, and more.

For each individual e-commerce shopper, Drip specializes in advanced personalization. These tailored campaigns will help you build trust and build long-term loyalty to customers.

Drip provides deep consumer insights, efficient segmentation, multi-channel automation, comprehensive email analytics, and outstanding support as a full-service e-commerce CRM.

If you choose to sign up with Drip today, some of the support options that you stand to get are webinars, automation training, live chat support, informative courses, free guides, and excellent documentation. However, when you cross 5,000 contacts, you get an additional live chat support function.

We believe Drip is the most reliable email marketing program for e-Commerce stores and business owners who want more excellent features to optimize their marketing efforts, even though their service is pricy.

With 500 contacts, which includes all their functionality, Drip’s cheapest plan starts at $19/month. One of Drip’s most important benefits is that they don’t have any plans.

Drip Pricing

Instead, depending on the number of subscribers you have, they keep things easy and just charge you

Drip has added SMS notification to all plans as a feature that allows you to communicate with your subscribers on both the SMS marketing platforms and email.

6. SendinBlue

Best Email Marketing Software with Automation

SendinBlue logo
  • Payment Plans: Based on the Number of Emails Sent
  • Pricing: Starting From $25
  • Ease of Use: 5/5 – Easy To use
  • Free Version Availability: Yes
  • Drag & Drop Editor: Yes
  • Mobile-Friendly Editor: Yes

SendinBlue is a total software for businesses in SMS and email marketing. They are among the world’s fastest-growing platforms for email marketing.

With a free plan that allows unlimited contacts, Sendinblue is an easy-to-use email marketing service and allows you to send 300 email newsletters every day.

For the Lite plan, their pricing starts at $25 per month. SMS options to be included in your account can also be used, but the price will differ depending on your sending requirements.

SendinBlue Pricing

Just think of ease of use, that is what their free platform is built on. Its simplicity enables you to create clean-looking templates, automatic welcome emails, and opt-in forms for your website easily.

In their free plan, which requires one automation workflow for up to 2,000 contacts, they also provide live chat and CRM.

To optimize interaction, Sendinblue also utilizes machine learning and Artificial Intelligence, AI to send emails at the best time of the day.

Real-time data with necessary reports that include metrics such as open rates, click-through rates, deliverability, and heat maps can also be accessed from your members’ area.

With excellent tools to build beautiful and highly engaging newsletters, it is an incredibly simple-to-use platform.

Their easy drag and drop email editor is great for beginners with really no email marketing experience.

An infinite number of contacts and information, an interactive drag & drop-based design tool, email customization, mobile-friendliness, customer segmentation options, and custom email automation rules are the key features we would like to highlight.

You also get a completely functioning sales CRM, a live chat plugin, and access to Sendinblue’s campaign management system to manage Facebook ads directly.

Four separate plans are officially provided by Sendinblue: Free, Lite, Premium, and Enterprise. There’s another package, however, called Lite+, which adds some usability for an extra monthly charge.

Both plans i.e. the free and Lite plans, have the requisite features for designing and starting an email campaign if you are on a really tight budget.

SendinBlue has seen an upgrade to their premium plan to include extra advanced features such as CRM for sales, landing page builder, integration of Facebook ads, and live chat. What this means is that consumers now get more value for the same price now.

By default, Sendinblue’s customer service is accessible via email. They can also be reached via phone and live chat, but only from the Premium plan onwards. Their extensive knowledge base has lots of useful articles that you can browse for research.

Sadly, Sendinblue gives no money-back guarantee. However, to get the raw feel of their operation, you can use their free plan. You can also, with ease, cancel, suspend or pause your paid subscription from the account settings.

7. Constant Contact

Best Email Marketing Platform for Large Businesses

Constant Contact Logo
  • Payment Plans: Based on the Number of Emails Sent
  • Pricing: Starting From $20
  • Ease of Use: 4/5 – Average
  • Free Version Availability: Yes
  • Drag & Drop Editor: Yes
  • Mobile-Friendly Editor: Yes

One of the most well-known and reputable names in the email marketing domain is Constant Contact.

In 2015, they joined other companies, including Bluehost, HostGator, and Domain.com, to become part of Endurance International Group, a powerhouse in the online business space.

Constant Contact is an excellent website that we suggest to those of you who are new to the world of email marketing.

That’s because of their responsive drag-and-drop email builder. This helps you to quickly produce new emails that look nice and branded, without the need for coding skills.

It is quick and straightforward to add text, photos, videos, coupons, polls, and events to any post.

You can select from one of the 240+ email templates and then design your content using their intuitive drag-and-drop email builder to fit your brand.

Plus, every template is responsive, so you don’t have to worry about redesigning campaigns for mobile devices.

Email deliverability is above average, this set at over 90%, and one of the highest among email service providers.

You can exploit automation with welcome emails and other activated responses with Constant Contact based on subscriber behavior, so as to deliver hyper-targeted emails at the right time.

Over the phone and live chat service, are some of the ways you can reach their customer support, and they have an extensive knowledge base with additional marketing articles you can browse.

They also give live in-person workshops throughout the United States, aside from online training.

This enables small business owners to easily learn and start using the fundamentals of email marketing to expand their business like a pro.

Constant Contact has two primary plans, Email and Email Plus that start at $20 and $45 per month respectively, depending on the features you need. The price that you pay will depend on the number of subscribers on your list.

Constant Contact Pricing

They give a free trial just to see how their service operates, so you can play with the service before you commit to it.

Each account gives you access to unlimited emails, easy monitoring and reporting, built-in networking tools for social media, free image library, list segmentation, integration of Facebook ads, and effective integration of eCommerce for Shopify stores.

But the Email Plus package comes with powerful features that help you send targeted emails to optimize your open rates, such as email automation, drip campaigns, surveys & polling, discounts, online donations, and subject line A/B testing.

Without having a credit card, Constant Contact includes an amazing 60-day free trial. During the trial phase, you’re restricted to 100 contacts, but it still gives you a convenient opportunity to try their service. Besides, with the paid plans, you get a 30-day money-back guarantee.

8. HubSpot

Best Email Marketing Service for Inbound Marketing

HubSpot Logo
  • Payment Plans: Based on the Number of Emails Sent
  • Pricing: Starting From $50
  • Ease of Use: 4/5 – Average
  • Free Version Availability: Yes
  • Drag & Drop Editor: Yes
  • Mobile-Friendly Editor: Yes

The king of marketing automation is HubSpot, there is no doubt about that. So, it’s no wonder that they provide a great automated platform for email marketing.

They allow you to develop, personalize, and customize your emails quickly and easily without the need for designers or IT.

This email marketing platform is super helpful. On the basis of the end user’s email client, email subject lines, sample text, and the content itself will look very different. In any inbox, these previews ensure your emails look fantastic.

With HubSpot, personalization is another asset that you can’t take away from them. You configure the content based on common merging tags, such as the first name of the recipient, just like every other standard email automation tool.

You can also configure content on the basis of the device of the user, list segment, and geographic location of a user.

Plus, to make sure that you optimize your email open rates and click rates, you can A/B test your subject lines and content.

It is time to view your metrics after you have sent your text. The HubSpot analytics dashboard provides you with details about your clicks and openings, plus detailed information about the amount of time spent viewing your email.

Viewing whether your email is read, skimmed, or looked at by subscribers is one of the best monitoring tools to see how your email message engages.

To have the best subject lines, material, links, attachments, CTAs, and more, you can use this data generated from user interaction with your sent mail.

All of which will help to create a better experience for the user. So, you get a higher open-rate, more clicks, and therefore more clients who are satisfied.

HubSpot’s constant reaching of your subscribers’ inboxes is another plus. They have a healthy email deliverability score of about 99 percent.

These large numbers are attributable to proper domain validation settings with records from DKIM and SPF, plus the ability to preview and test emails extensively.

The automation platform of HubSpot makes it easy to scale up your email marketing campaign, helping you transform leads into loyal customers quickly.

HubSpot Pricing

The email marketing tool by Hubspot is forever free. If you need better capabilities, however, it might be worth paying for one of the upgraded HubSpot’s marketing plans.

9. MailerLite

Best Email Marketing Service for the Budget

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  • Payment Plans: Based on the Number of Subscribers
  • Pricing: Starting From $10
  • Ease of Use: 5/5 – Easy To Use
  • Free Version Availability: Yes
  • Drag & Drop Editor: Yes
  • Mobile-Friendly Editor: No

You can try out MailerLite if you don’t want to deal with distracting features and functionalities that you’ll never use.

This email marketing tool sticks to the fundamentals. Although MailerLite may not be as common or well known as some of the other names on this list, however, 830,000+ clients around the world trust it.

With Mailerlite, you can use a click map to track your email marketing outcomes and open location reports.

Drag and drop editing software, customer segmentation options for targeted addresses, contact tags, automation of emails, sign-up forms, and dynamic content are the main features. You can have over 110+ integration options to try out.

With WordPress, Shopify, WooCommerce, OptinMonster, Squarespace, Facebook, Zoho CRM, HubSpot, and hundreds of other web services, MailerLite integrates through various brands.

They are best known for their intuitive user interface, responsive email templates, and excellent email support, and 24/7 phone support.

Whenever you need assistance, MailerLite has an outstanding customer support team available via live chat. Via email and live chat, MailerLite provides 24/7 customer service. Though the live chat support is only for Premium plans.

They also have a helpful knowledge base where you can find email marketing answers and more knowledge.

MailerLite provides a paid plan and a free one. A nice thing about the paid plan is that no levels are open.

When you opt for a paid plan, no matter how many subscribers you have, all the features stay the same. You can opt to pay an annual fee or a monthly fee.

If you have less than 1,000 email subscribers, you can begin with their lifelong free plan. This free plan has a few functionalities and allows up to 12,000 emails a month to be sent to you.

MailerLite Pricing

Upgrading to their $10/month plan gives you access to all the features, including a landing page builder, embedded forms, and pop-ups that support your marketing strategy.

10. Omnisend

Best Email Marketing Service for Ecommerce

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  • Payment Plans: Based on the Number of Subscribers
  • Pricing: Starting From $16
  • Ease of Use: 5/5 – Easy To Use
  • Free Version Availability: Yes
  • Drag & Drop Editor: Yes
  • Mobile-Friendly Editor: No

Omnisend is a complex marketing platform for e-commerce that integrates all your communication channels in one place.

Omnisend platform is very easy-to-use and provides workflows automation for each and every step of the customer journey.

By unifying email marketing through social media websites, text, push alerts, Whatsapp, and more, Omnisend takes email marketing a step further. In 130+ countries, over 40,000 marketers use their email marketing tools.

You can add Facebook Messenger, email, SMS, WhatsApp, push notifications, Facebook Messenger, and more inside the automation workflow. And they partner with all of the leading e-commerce sites.

You can hook up Omnisend to generate more sales, if you’re using BigCommerce, Shopify, WooCommerce, Magento, or other e-commerce apps.

They also have built-in automation for actions your buyer might take, such as emails/messages for cart abandonment, along with welcome emails/messages.

Using a tool like Omnisend will help you create and maintain more personalized, targeted communication workflows if you are trying to reach a particular audience that may not respond well to traditional email communication.

This not only lets you communicate more with your audience, but it also gives your contacts a less distracting, and more personalized experience.

It enables you to automate the delivery of your email using behavioral stimuli and conveniently time your messages based on the convenience of your customers.

Omnisend has four pricing options, this includes a free plan, which is very minimal features, and a flexible enterprise-level package.

Omnisend Pricing

Its free plan contains just email, but it is more than enough to help small and medium enterprises’ email marketing efforts.

11. Moosend

Best Email Marketing Tool that is AI-Powered for Ecommerce Sales

Moosend Logo
  • Payment Plans: Based on the Number of Subscribers
  • Pricing: Starting From $10
  • Ease of Use: 4/5 – Average
  • Free Version Availability: Yes
  • Drag & Drop Editor: Yes
  • Mobile-Friendly Editor: No

Moosend is an outstanding tool for email marketing that helps you to automate repeated tasks and save you time. Based on the details and/or actions of your subscribers, you can develop behavioral email campaigns.

Moosend is an automation platform for email content marketing that provides an array of features at an affordable price.

Moosend does help you to easily and efficiently write email newsletter promotions, subscription forms, and landing pages.

You can send highly accurate emails to each recipient using its advanced segmentation feature, thereby increasing open rate and click-through rate as well as ROI.

You can either create an email newsletter from scratch with the drag-and-drop editor, use interactive elements like videos or use one of the ready-made templates.

Through using advanced automation features, you can develop tailored promotions for sections of your audience. With the drag and drop builder, you can use one of the ready-made workflow recipes or develop your own.

A detailed campaign performance report is provided by this tool so that you know exactly how to optimize your campaigns and get even better results. You get observable results from the reporting and analytics tools, helping you to make educated, data-backed decisions.

It’s also one of the few free email marketing resources that don’t get to include their brand logo in your emails.

Pricing starts free, allowing users to send unlimited email campaigns, and is up to 1,000 subscribers. With up to 200,000 subscribers, their paid premium plans start at $10 a month.

Moosend Pricing

With only 40 responsive themes to choose from, they don’t sell that many themes. They’re all extremely customizable and eye-catching, however.

12. Mailjet

Best Email Marketing Service for Larger List

Mailjet Logo
  • Payment Plans: Based on the Number of Emails Sent
  • Pricing: Starting From $9.65
  • Ease of Use: 4/5 – Average
  • Free Version Availability: Yes
  • Drag & Drop Editor: Yes
  • Mobile-Friendly Editor: Yes

You would expect lightning-fast email services, just as the name suggests, and they do provide that to a certain degree.

To help you create successful email marketing campaigns, Mailjet comes with intuitive and collaborative tools.

Mailjet is a lesser-known product, but with the larger email services out there, they go toe-to-toe quickly.

Mailjet is unique because it provides collaboration tools in real-time. If you are working with a team, you will love the real-time collaboration function of its app that enables seamless collaboration.

As such, for marketing companies, collaborators and stakeholders, they’re a top pick. For enterprises that have several divisions weighing in on an email campaign, this is a big help. It’s easy for stuff to get messy and complicated without real-time collaboration.

Mailjet also makes it simple for you to handle the permissions for team members working on email projects.

Email creation with Mailjet is simple. There is an intuitive drag-and-drop builder on the platform that enables full customization. You’ll also have access to tools to personalize your subscribers’ content.

For all of your email promotions, you can deliver dynamic content and display advanced statistics and reports.

This helps you to get even better results out of your campaigns with email marketing. You can also incorporate the platform into your CRM and use a single dashboard to control your mailing list easily.

With their free plan, and for unlimited contacts, you get 6,000 emails sent every month, or 200 email addresses per day. If you have a large list, these features work, if you send a few emails per day.

Mailjet Pricing

You can opt for $9.65/month to eliminate the regular sending cap, get access to 24/7 help, and send up to 30,000 emails a month.

One downside is that a few of their features such as marketing software and A/B testing tools are behind a premium paywall, which starts at $15.50/month.

Mailjet is indeed a useful tool for larger lists with a simple and intuitive, user-friendly interface and no limit on list size.

13. Ontraport

Best All-in-one Email Marketing Software Tool

Ontraport Logo
  • Payment Plans: Based on the Number of Subscribers
  • Pricing: Starting From $79
  • Ease of Use: 4/5 – Average
  • Free Version Availability: Yes
  • Drag & Drop Editor: Yes
  • Mobile-Friendly Editor: No

Ontraport has a complete range of marketing automation tools for businesses that has online stores, including e-commerce features.

They have been in operation for 13+ years, have over 100 staff, and product sales of over $10MM per year.

First, they are best known as a tool for customer relationship management and second as an email marketing platform.

Ontraport’s key feature is its Campaign Builder, which enables you to come up with comprehensive campaigns to engage your audience.

Campaigns can be created from the ground up or tap into the marketplace where dozens of the most popular marketing campaigns to choose from are offered, including abandoned cart nurturing or sign-up and follow-up webinars.

With lots of helpful contextual assistance and hover buttons, Ontraport has a strong block-based editor to help you with any problems you run into when creating campaigns.

One downside is that their basic pay package begins at $79/month and requires 1,000 contacts only, which is not scalable.

Ontraport Pricing

For example, the monthly price almost doubles to $147/month once the email list increases from 1,000 to 2,500 subscribers.

You would receive one-on-one onboarding, no matter which plans you select. Based on the number of contacts, the plans vary in price.

At any time, you can cancel your monthly contract and you’ll benefit from a discount if you opt to pay annually.

Eventually, this tool is optimum for high-end B2B or B2C industry sales-driven organizations, businesses where automation and sales workflows are more crucial than sending bulk emails to large lists.

14. ActiveCampaign

Best Email Marketing Automation and Deliverability Tool

ActiveCampaign Logo
  • Payment Plans: Based on the Number of Subscribers
  • Pricing: Starting From $15
  • Ease of Use: 5/5 – Easy To Use
  • Free Version Availability: No
  • Drag & Drop Editor: Yes
  • Mobile-Friendly Editor: Yes

ActiveCampaign, with a built-in CRM, has some of the most efficient automation and limitless list configuration.

In addition to email marketing capabilities, ActiveCampaign is a marketing automation tool providing live chat and a CRM service.

It’s a snap to automate your list segments, and based on dynamic email content, sales follow-ups, and more, you can create list triggers and transfer users.

It is stable and easy to handle email workflows. All of this data syncs with their built-in CRM to provide advanced lead scoring capabilities for sales teams.

Email deliverability is one major selling point, ranking higher than any of the other platforms on this list.

Their email sends are the least likely to be categorized as spam and have the highest chance of reaching primary inboxes on Gmail and Outlook.

Drag and drop interface tools, email and marketing automation, interactive content options, opt-in forms, and social media integrations are the other main features.

ActiveCampaign has a separate mobile app where your reports can be reviewed, customer behavior monitored and your CRM viewed.

Unfortunately, there is no editor featured there, so the mobile app functions more like a tool for information.

During business hours, ActiveCampaign provides chat and email support. With a higher-tier package, an extra phone support option becomes available.

The progression of ActiveCampaign’s strategy is somewhat unique. The higher-tier plans become inaccessible when you raise the number of contacts.

ActiveCampaign Pricing

So, the more subscribers you have, the fewer email marketing features that you have except you pay for a higher plan. Since they charge based on subscriber count, there is no cap on the number of emails you can send for any of their plans.

You choose to pay for the service going for either their monthly or annual fees, but the yearly costs are much lower across the board. You also get to migrate your data from other email marketing services for free.

For 500 contacts and the capacity to send unlimited emails, the cheapest plan on ActiveCampaign begins at $15/month.

ActiveCampaign provides a free 14-day trial with some restricted features that encourage you to test the service before purchasing it. Sadly, they’re not giving a money-back guarantee.

15. iContact

Best Email Automation Tool for Personalized Messages

iContact Logo
  • Payment Plans: Based on the Number of Subscribers
  • Pricing: Starting From $15
  • Ease of Use: 2/5 – Hard
  • Free Version Availability: No
  • Drag & Drop Editor: Yes
  • Mobile-Friendly Editor: No

Since 2003, iContact has been one of the top-choice email marketing providers, as it has one of the best email marketing tools that enable you and your team to see results quickly.

The key characteristics of iContact’s are drag and drop software, tons of options for pre-made email automation, customer segmentation, sign-up forms, and options for A/B split check

Inactive subscriber segmentation for re-engagement is one of the more exciting functionality that iContact has.

This offers an amazing benefit and takes the challenge of following the inactive subscribers off the task list.

They don’t have a smartphone app devoted to them. However, you can access their email editor through a mobile browser, but it feels rather buggy, and you will need to switch your screen horizontally.

There is 24/7 email support for iContact, and you can contact them via phone or live chat during business hours.

Though iContact does not necessarily stand out from its rivals in terms of functionality, they are in a world of their own in terms of their customer care and service teams.

To build an efficient email marketing plan with its tool, clients are partnered with a professional adviser. They have an extensive base of information for you to browse, too so as to learn how to use their platform.

There are two key plans for iContact that differ in price depending on the number of subscribers on your list, each starting at $15 and $30 a month respectively. Depending on your needs, you can opt to pay monthly or yearly.

iContact Pricing

If you have a list size of 100 contacts and just want to send 1,000 emails, iContact provides a 30-day free trial, and you don’t even need to enter your credit card details to begin using their service. Their packages do not come with a money-back guarantee.


What is the Best Email Marketing Software?

Before you consider which email marketing platform to choose from the list of best email marketing software, things you need to look into are pricing, reliability, technical support if you are not too techy.

Other factors you are to consider are template designs, landing page builder, ease of use, inbox deliverability, automation, integrations, and any additional features you may be in need of.

The best email marketing tool should avail the opportunity to design emails easily, segment your list according to interest and purchase history, personalize the emails you send out, and view analytics reports in order to gauge performance.

And should most importantly skip the spam folder or promotional tab and hit users’ primary inboxes.

In the end, email marketing is not about spamming or too many promotional emails, but sending the appropriate message to the right user at the best time.

Benefits of Using An Email Marketing Software

I do know that you are eager to see the various email marketing tools we have on this list, but before we dive straight into each email marketing software provider’s details…

…let’s see some of the benefits of using an email marketing service instead of going through the route of direct marketing.

Below are some stats that support the effectiveness of the use of an email marketing tool in general:

  • Email marketing drives a Returns On Investment of about $42 for every $1 spent, according to DMA’s report (source)
  • The email address of an individual is worth $50 to a company, according to DMA’s report (source)
  • Shoppers tend to spend 138% more when an email is used to market to them as against those who do not receive any email offers, as Disruptive Advertising posited. (source)
  • 320%, that is the number of more revenue generated from automated emails, compared to non-automated emails, as stated by Campaign Monitor. (source)
  • Emails affect our purchase decisions, says 59% of consumers, according to SaleCycle. (source)
  • It has been projected that by 2022, 347 billion emails will be sent on a daily basis, according to Statista. (source)
  • A report by TechCrunch reveals that about 50% of Americans do check their email while in bed and 42% do the same right in the bathroom. (source)
  • 78% of marketers have seen an increase in email engagements, including click-throughs, over the last 1 year, according to Not Another State of Marketing 2020 research conducted by Hubspot. (source)
  • Just 3 abandon cart emails sent can yield 69% more orders for you than 1 abandon cart email campaign, as reported by Omnisend. (source)
  • 81% of B2B marketers trust the use of email newsletters for content marketing, as the Content Marketing Institute study in 2020 found. Furthermore, 31% of B2B marketers voted email newsletters as the best medium to nurture leads. (source)

As you can clearly see, these figures alone have shown that email marketing remains the king of all marketing, and it’s not going anywhere soon.

That notwithstanding, it’s however important to note that the best results come by applying some technological advances in your email marketing strategies.

For example, 42.3% of people will likely delete an email if it’s not optimized for mobile, according to SaleCycle. Another report by Litmus posited that mobile devices account for about 41.9% of all opened emails.

If you put all of the pieces together, you will see that emails are now accessed and opened more on mobile than on desktop.

This simply means that optimizing your emails for mobile devices should be a paramount priority in your email campaigns.

To this end, you should be looking to invest in an excellent email marketing service that lets you take advantage of all the latest email marketing trends.

Some of the essential aspects you should be looking at today are adding email contacts in bulk, email automation, detailed reporting, high deliverability, landing page building option, e-commerce integration, list segmentation options for targeted emails, and campaign management tools.

These are highly essential because you want to automate the whole process as much as possibly can in order to increase your bottom-line and boost the ROI of your email campaign.

OK, how do you go about pricing? If you have not noticed, most email marketing services allow you to build up subscribers and then send out emails for free up to a certain point.

Usually, after a particular list size has been reached, after that, the regular pricing model of price per subscriber kicks in. As an alternative to this, there is an option of price per sent email.

In most cases, you will have to pay a higher amount per subscriber is higher than per email.

If you intend to send your subscribers lots of emails, it is better and more cost-efficient to opt for a price per subscriber model instead. But if it is the other way round, you can go for the pay-per email sent.

I know that you’ve had a lot. So enough of the theories and stats, let’s dive into our email marketing platforms’ comparison.

What To Consider When Choosing An Email Marketing Service

1. Good Deliverability Rate

Simply put, this is ensuring that your message hits the inbox of your subscribers or customers.

This is due to the fact that most people do not look beyond their primary inbox. What this simply means is that if your message does not get to the inbox of your subscribers or customers, that message may not get read.

The average email deliverability rate for most email marketing platforms in the industry is put at around 80%.

This means that when you send out an email or a broadcast to your list, the email marketing software should be able to send that message to the inbox of 80% of the subscribers on your list.

If this is not achieved, then you have to look into the reasons why this is so. You may have to properly word your message so as not to contain some spam words in it.

2. Done-For-You Designs

As humans, we are different in the way we tend to view and assimilate things. A good e-marketing service provider should be able to provide some form of email design to help with your marketing needs.

These designs will have to vary from industry-to-industry, as there is no specific one for every niche, market, and industry.

3. Email Automation

One of the beauties of email marketing is the fact that you don’t have to sit in front of your laptop or computer all the time just to send out emails.

A good email marketing service should have some form of automation in place so that immediately a user signs up to your list, the user will start receiving already pre-loaded messages which have been set to go out to that user even without you being there.

With good email automation in place, a user can even be moved from a current list to another after that user has gone through a particular series of emails.

4. Reporting and Analytics

An email marketing platform that does not offer you this particular service should not even be considered when looking for the best email marketing service to sign up to.

The beauty of email marketing unlike direct marketing is your ability to track certain metrics like open rates, clicks, sales, unsubscribes, opens, bounce rates, impressions, and more.

Without all or a major combination of these in place, you will be able to tell the effectiveness of your campaign, because you won’t have the data to properly tell if it was successful or not.

5. Opt-In Forms

As part of ensuring that you have all-in-one marketing solutions in just one place, whichever email marketing platform you intend to use, should provide you with an easy to embed sign-up forms.

This will easily help you to capture at the very least, the names and email addresses of potential subscribers from your landing or squeeze page, blog, or website. In fact, this can be done directly without you having any blog or website online.

In this way, you are able to save additional costs on things like domains, web hosting, landing page builders and also cut your learning curve on squeeze page design.

6. List Segmentation

With good email marketing software, you are able to segment those subscribing to your list based on certain metrics like interest, purchase behavior, activity behavior, and possibly any custom field set by you.

This will help you to laser target your subscribers with the messaging, offer and also be able to serve them better since you now know what each list represents.

7. Multi-Channel Messaging

Good deliverability may not actually do the magic for you, which is why any email marketing provider you intend to go with should be able to provide multiple ways of reaching your subscribers.

Your e-marketing provider should not just have the ability to send out emails, but there should be the ability to send messages in other forms like SMS, Facebook Messenger, etc.

8. Exit Email Opt-In Pop-Ups

With just a string of code, your e-marketing software provides the feature to capture more leads and grow your list with custom exit pop-ups.

This will help to capture the email addresses of those who have landed on your site and may want to leave without already signing up for your list.

9. Ecommerce Integration

The purpose of signing up for an email marketing service is not to have another tech tool on the list of automation or digital software.

One of such purposes should surely be to easily help with your marketing, which should be geared toward increasing your bottom-line.

To this end, you have to check to ensure if eCommerce platforms integration is possible with your email marketing service provider.

This will ultimately help you to send abandoned cart emails, OTO emails, new product emails, and segment your list based on purchase history.

10. Landing Page Builder

With the level of automation available in the world of e-marketing today, it is fairly difficult to have an email marketing tool without a landing page builder.

This will help you to reduce extra costs on expensive landing page builders like ClickFunnels, Kartra, and Builderall.

The availability of a landing page builder will help you to create beautiful-looking squeeze pages to which you can drive traffic and increase sign-ups.

11. List Size

This is one thing you must ensure that you look out for. Most email marketing service providers will charge you by the number of subscribers you have on your list.

While others will like to charge based on the number of emails you will be able to send in a month. Meaning that whichever way you tend to look at it, the size of your list is crucial.

Take, for example, for an email list size of 4,000 subscribers and a sending limit of 12,000 monthly, what this means is that you can only send out emails thrice to your subscribers in a month.

In this way, the more your subscribers, the fewer times you will be able to send out emails. Therefore, it is best to go with an email marketing provider that allows for multiple emails monthly.

What is an Email Marketing Service?

Email marketing services or software will help to restructure all of your email marketing efforts. There are varieties of a wide range of features depending on the service you decide to go for.

You must know email marketing software does provide some functionalities such as Automation, subscription, general email communication, notifications, monitoring, campaigns, analytics, sales, and easy integration with other marketing platforms.

In most cases, email marketing software should help you design and send compelling emails, track whether these were opened and read, and manage your contact lists.

You can even send a reminder email to those who did not open to read an email that you have previously sent out.

The good news is that it does not cost an arm to get started with email marketing in this modern age of IT and Artificial Intelligence (AI), nor is it a very demanding undertaking.

Many of the email marketing solutions in this article have inexpensive initial plans, free in some instances and some even offer onboarding services for new customers.

In email advertising and marketing solutions, there is a range of alternatives from text-based template solutions that digital entrepreneurs can quickly make their very own to extra complex HTML or JavaScript templates.

Leveraging electronic mail for marketing can assume numerous forms, for example, some businesses would possibly determine their most successful advertising tactic is a value-add newsletter delivered to a gated number of subscribers to see how it will perform.

Others would possibly want to tie their emails without delay to their product and sales engines, presenting exclusive gives and deals with recipients.

Businesses can control contacts by way of maintaining a listing of names and email addresses, or they can have a huge database full of subscribers segmented by some demographic parameters and levels of engagement.

Depending on the technique they select really just depends on how a good deal budget is allotted in the direction of the email advertising software solution.

Which email marketing service is the best?

There are various email marketing services, but the one that is the best solely depends on what you actually want from an email autoresponder tool.

It does go to show that there is no right or wrong approach when it comes to narrowing down to the best email marketing service.

However, if you want a direct answer, the best email marketing services are as follows:

  • Mailchimp – This works best if you are looking for a free service.
  • MailerLite – Are you strictly on a budget? Then this bulk email sender tool will do the job for you.
  • ConvertKit – Blogging has a lot of moving parts to it. So going with an email marketing service that helps cut the whole learning curve should be the ultimate priority.
  • GetResponse – As a small business, you need to keep engaging with your subscribers. GetResponse will help you to achieve that.
  • Drip – Store conversion, ROI, and cart abandonment are what you will need to deal with. But Drip you to effectively run your e-commerce business with any hassles.
  • ActiveCampaign – This is obviously for those with a large list.

Is Email Marketing Still Effective in 2021?

In one word, Yes!. Email marketing still remains one of the ways of getting your subscribers, customers, and client to stay up-to-date with your offering.

This is due to the fact that emails from marketing and ads affect 50.7% of consumers’ purchase decisions.

In this way, you will then be able to continuously remind your subscribers of your offer.

Using email marketing boasts, you are most likely to see a 4200% ROI boost.

What is the Cheapest Email Marketing Service?

This is a relative question majorly depends on the size of your budget.

However, the cheapest email marketing service you can get in terms of list size is Mailchimp, while the cheapest email marketing service in terms of the number of emails sent is Mailjet.

Is Sendinblue Free?

SendinBlue is not entirely free. It is only free if you won’t send more than 300 emails per day.

Immediately your sending capability exceeds that, you will need to upgrade to their Lite paid plan.

How Much Does Email Marketing Cost Monthly?

The cost of email marketing monthly depends on the following:

  • The email provider you are using
  • The size of your list
  • The number of emails you send out per month

However, email marketing should cost between $10 – $500 monthly.

Is MailChimp Really Free?

No. Mailchimp is only free if you keep your list size to under 2,000 and willing to send out no more than 12,000 emails monthly.

Should you exceed this threshold, you will need to move on to their paid plan, if you want to continue using their service.

Should I Use MailChimp?

It solely depends on you. If you want a free email marketing service, you can go with Mailchimp.

But if you intend to do affiliate marketing, please don’t use Mailchimp as they will shut you out of their platform.

Which is better Mailchimp or Sendinblue?

Only go with Mailchimp if you are a nonprofits business but if you intend to promote offers to your list, then go with SendinBlue.

This is because Mailchimp does not allow marketers on their platform, but SendinBlue does.

Can I Do Email Marketing for Free?

Yes, only if your subscriber base is small. Autoresponders like Mailchimp, ConvertKit, SendinBlue, AWeber, and Moosend will let you start on a free account.

This is however restricted to either a certain number of subscribers or the number of emails you can send out depending on the email marketing platform you choose to go with.

When is the Best Time to Send an Email?

50 percent of marketers believe that since every person and organization is special, there is no ideal time to submit email campaigns.

However, Tuesday and Thursday are the best days for emails, with 11 AM being the best time to send emails, with 12 AM showing the highest CTR.

In autumn and winter, traffic peaks are reported, particularly on Black Friday, Cyber Monday, and December 23.

Final Thought

So, there you have!

The best email marketing services currently available on the market right now, with which you can start your email marketing campaigns are contained within this post.

You may have noticed that choosing the best email marketing services for your online business is dependent on the stage of your business and the budget you have at hand.

If you want to go with our advice at WebHost Bros, here are our top recommendations:

  • Mailchimp – if you want a free service
  • GetResponse – if you are a small business
  • AWeber – best email marketing tool with customer support
  • ConvertKit – if you are into blogging
  • Drip – best autoresponder for Shopify and e-commerce store
  • SendinBlue – want proper automation? Try this autoresponder out.
  • Constant Contact – best email marketing platform for large businesses
  • HubSpot – the best email marketing service for inbound marketing
  • MailerLite – if you are strictly on a budget
  • Omnisend – best email marketing service for eCommerce

Do make sure you share this post with anyone who might be interested in this type of content.

See you at the top!